A Japanese company on Wednesday filed suit against Apple for allegedly infringing on a USA trademark covering "Animoji", which the Cupertino tech giant is using to market a new facial recognition feature introduced with iPhone X. Recently, a Japanese Company sued Apple over "Animoji" trademark.
Tokyo based Japanese company, Emonster has officially filed the suit in US Federal court.
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In a statement during the release of iPhone X, Apple wrote: "The TrueDepth camera brings emoji to life in a fun new way with Animoji".
The Animoji app, which has been in App Store since 2014, allows people to send animated texts to friends via iMessage and other messaging apps. As noted by Apple, the Washington company "emonster Inc." did not exist at the time of the original trademark filing. The app is described as "fast, free and easy-to-use tool to animate your text and email messages". This hasn't stopped Apple from launching the iPhone X with the Animoji feature bearing that name, however. The feature basically mimics your facial actions and turns it into animated emoji. Apple has a record of the said app as it is now available for download on the App Store.
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Apple Insider reports on this assault on Apple, explaining that the rights holder has had an app on the Apple store for some time and that this should mean that Apple is aware of its existence and use of the name.
According to The Verge, Apple filed a petition to strip Emonster kk of the trademark in September before it announced its new generation of iPhones. Emonster has filed for another application. While Apple's feature may be completely different to the app, Bonansea is suing due to his ownership of the "Animoji" trademark. "Instead of using the creativity on which Apple developed its worldwide reputation, Apple simply plucked the name from a developer on its own App Store", the complaint reads.
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In the lawsuit filed in a United States federal court, Emonster said: "Apple made the conscious decision to try to pilfer the name for itself". "Apple could have changed its desired name prior to its announcement when it realized Plaintiffs already used ANIMOJI for their own product". Stay tuned with us for more such useful updates in the coming days.