Snapchat hopes these drastic changes will protect users from fake news, which CEO Evan Spiegel says was created by social media because "content designed to be shared by friends is not necessarily content designed to deliver accurate information".
While swiping to the right will bring up a new Discover page which will showcace Snap Map to posts from publishers and influencers. This changes how most of the content is shown to users and also includes some new features.
A small portion of users on iOS and Android will start getting the new update on Friday, and it should be rolled out to everyone within a few weeks. It will feel more personalized over time and with usage, according to Snap.
The goal was to make the app easier to use but Spiegel also noted that the redesign might have a disruptive impact on user engagement in the short term.
In a move aimed at simplifying Snapchat's historically confusing design, the app is now divided into three main windows: all interactions with friends on the left, the camera in the center, and the Discover page on the right with an endless feed of content from media partners and public figures.Читайте также: Record amount of background checks for guns on Black Friday
In 2018, users can expect even more change as the company works towards providing Snapchat creators better distribution and monetization opportunities. As with the previous version, the app always opens directly to the camera first.
In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat. Swipe left, and all the content from Snap media partners, such as television networks NBC and ESPN, is mixed with curated event videos and "snaps" from internet celebrities.
Back in April, we wrote that Snap was shooting itself in the foot by not putting your best friends' Stories first like Instagram does, rather than highlighting the most recently posted Stories which emphasized oversharers you might not care about.
Snapchat is also addressing one of the common critiques of the app - that it was hard to find friends to follow - by taking an algorithmic approach to its friends page. It marks a return, sort of, to auto-advancing stories, which Snap killed last October. A story will be indicated with a blue circle around the friend's name, and the words "Tap to view" will appear below their bubble.
By keeping friend-based communication separate from content created by professionals in the feed, Snap is trying to avoid what it sees as a pitfall of continually requiring users to add more friends to see more content.
Snapchat's redesign draws a clear line in the sand, posing a direct challenge to its competitors like Twitter, Facebook and Facebook's image-sharing app Instagram and breaking from the way most social media - and many digital platforms, broadly - are structured.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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