National Safety Council President Deborah Hersman says the app will contribute to distracted driving, already a factor in a quarter of all vehicle crashes and hurt efforts to stem rising auto fatalities, which grew 5.6 percent to more than 37,000 in the USA a year ago. TGI Fridays will also let you reserve tables for your group, while Wingstop will let you reorder your favorite foods from your vehicle.
"The average American spends 46 minutes per day on the road driving", said Santiago Chamorro, GM vice president for global connected customer experience, in a statement. Starbucks, Dunkin' Donuts, and Applebee's will allow drivers to order food and drink ahead of pickup; Shell will provide drivers the closest fuel station and soon let them pay for their fuel from the auto; Priceline will provide hotel and airfare information; and TGI Fridays will let a driver reserve a table.
There will be limits to the functionality of the new marketplace feature since it's created to be used while driving.
"This platform is financed by the merchants", Chamorro said.
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The new service, available on some existing GM 2017 model Chevrolet, Buick, GMC and Cadillac vehicles, will offer a growing number of retail, fuel, hospitality, food, hotel and transportation brands on the in-vehicle touch-screens, the company said.
Starbucks isn't the only big-name company that will be featured in GM's Marketplace.
"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", Chamorro said. In October 2016, GM announced plans to combine IBM's artificial intelligence software Watson with the carmaker's OnStar system in order to market services to drivers in their vehicles.
Dunkin' Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location.
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Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item.
GM will receive revenue for installing a merchant's application on its dashboard.
Some of the brands signed up to participate in the new feature are Starbucks, Dunkin' Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline.com, Applebee's, IHOP, delivery.com and Parkopedia.
GM says no customer data will be shared with vendors without the customer's consent.
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For companies that want to begin using the platform, GM is working with three tech partners to provide integrations: Xevo, Conversable, and Sionic Mobile.