Google's cost per click, or what advertisers pay each time someone clicks on an ad, declined 14% during the period.
Google Cloud is now a $1 billion-per-quarter business, CEO Sundar Pichai told investors during the company's fourth quarter 2017 earnings call on Thursday afternoon.
In the previous three months ending in December 2017, the company posted a $27.22 billion revenue, relative to $22.39 billion in 2016. Google's Other revenues were $4.7 billion.
The profit figure excludes a US$9.9-billion tax charge as Alphabet joined much of corporate America in reporting large one-time expenses in the fourth quarter due to USA legislation enacted in December that lowers corporate rates.
Although $32.32bn in sales is a tidy sum, narrowly pipping early estimates of $31.85bn, profit expectations landed a little wide of analysts' mark at $9.70 per share, less than the projected $9.96.
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Microsoft at its Ignite Conference past year confirmed that it will be launching Office 2019 in the second half of 2018. Microsoft's announcement didn't explain why the extended support for the unreleased Office 2019 had been shortened.
Traffic acquisition costs (TAC) was $6.45 billion, up quite a bit from the $4.85 billion in TAC a year ago.
Alphabet also reported that "other revenue" - a category that includes its cloud business, hardware sales and app store - increased almost 40 percent, to $4.7 billion. However, the company reported $9.70 earnings a share, missing analysts' forecasts.
Revenues for the quarter came in at $32.3 billion, up 24 percent compared to the $26 billion from the same period a year ago.
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However objections to the proposed Israeli legislature came from an unexpected source , with Nazi hunter Dr. The penalty for violations is up to three years in prison.
Net profit was up 12 percent to 20 billion dollars, also an all-time high.
"We expect the year-on-year increases to slow after first quarter (2018)", Porat said. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives.
Google shares were roughly flat when the market closed on Thursday after Alphabet posted earnings less than what Wall Street expected.
However advertising growth remained strong for Google's parent company and it has also replaced long-standing executive chairman Eric Schmidt with board veteran John Hennessy.
And that growth is set to continue if Pichai's claims on an earning call are to be believed: "We are also increasingly doing larger, more strategic deals with customers".
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But despite the sombre circumstance, the good news is that Chuck emerged today to predict an early spring for the United States . Strong winds will have temps continuing to fall throughout the day with gusts reaching 25 to 30 miles per hour .