In 2018, 83% of social network users aged 18-24 will be Facebook users, this share will drop to 81.5% by 2021. Facebook's service also serves as a digital record keeper - but many young people don't seem to care about saving their life online, at least not publicly.
While Facebook aims to decrease the amount of brand posts on the News Feed while increasing posts from friends, those two things have always been separate for Snapchat. Snapchat, owned by Snap (SNAP), may now be siphoning away more users than expected.
It's official: Facebook is for old (er) people.
Heiko Duenkel, litigation policy officer at the federation of German consumer organisations, said: "Facebook hides default settings that are not privacy friendly in its privacy centre and does not provide sufficient information about it when users register".
Pochettino ate breakfast with Juventus fans
Higuain should have put his side 3-1 up before half-time, only for the striker to fluff his lines from the penalty spot. "We're going to be courageous , we're going to try and win - of course with massive respect for the opponent".
"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", eMarketer analyst Debra Aho Williamson said. "That's the predicament Facebook is in".
Aside from this conflict, another area to consider would be whether Facebook is able to recapture the lost users. By comparison, Instagram (also owned by Facebook as of 2012) will record 104.7 million USA users.
Explaining why Facebook is a preferred platform for older users, Richard Broughton, analyst at Ampere, says there are multiple factors here, according to The Guardian.
Facebook and Snapchat have been embattled adversaries ever since Facebook attempted and failed to acquire the messaging app in 2013. In short, we feel the platform has become less engaging, less interesting and less useful.
USA airstrike killed 'dozens' of Russian contractors in Syria
A USA official put the death toll at 100, with 200 to 300 injured, but was unable to say how many were Russian. It remains unknown who was paying the Russian fighters , whether it was Russia itself, Syria , or Iran.
The firm also added that the company is to expect the number of "Facebook Nevers", which is people in their teens and higher up to never have created a Facebook account, to increase this year.
"There are now some early signs that younger social networkers are being swayed by Snapchat", Fisher said.
Something needs to change at Facebook. The churn is so large, that even if it loses users, it's gaining new ones at a significantly higher rate. In 2016, Facebook's user base for 18- to 24-year-olds fell by 1.5 percent.
Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. Facebook, in comparison, looks dated and meant for nostalgia and record-keeping only.
YouTube move could end Logan Paul
He quickly removed the video , but the damage had already been done and YouTube removed him from their top-tier advertising . He tweeted about eating Tide Pods and then went around taking a Taser gun to dead rats, which caught the attention of PETA .
Even now, Facebook continues to add features to its native Stories in a bid to drive usage, but has failed spectacularly.