Google's Chrome now has a baked-in ad-blocker that selectively targets Web sites that include auto-play adverts, pop-up adverts that have count-down timers, or mobile adverts that take up more than 30% of the user's screen at once, among others.
Google says that as of February 12, 42% of sites that were previously failing the Coalition's standards have resolved their issues, so the ad blocker is already showing results.
What Google is trying to do is discourage the use of such ads by putting pressure on the sites that host them. "To us, your experience on the web is a higher priority than the money that these annoying ads may generate".
Following its test report in analysing ads across 100,000 websites in North America and Europe in June a year ago, the updated Chrome browser will evaluate websites based on a particular page and whether that page is serving any of the offending ad categories. Some were targeted to have their ads to be shut down Thursday.
Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing.
Google is working with an independent organization called the Coalition for Better Ads. Publishers will have the ability to view results and request a re-review after addressing the non-compliant ads on their website.
Mom wakes up with British accent. She's never left the US
While having an accent change may not seem like a big deal, Myers is saddened by the way her condition has affected her life . A United States woman woke up one morning with a British accent and has had it ever since due to a rare medical condition.
"If we fail to do this as an industry, ad-blocking will rise and everyone will lose: consumers will have access to less content, advertisers will find it harder to get their messages across and publishers will find it more difficult to attract revenue to fund content creation".
For desktop users, the notification in Chrome's address bar will look similar to Chrome's existing pop-up blocker.
Nope. Ads pay the bills for all the content we enjoy online. The ad-blocking Chrome browser is a filter that will monitor and remove the most annoying ads from a website to improve the online viewing experience. For instance, they might throw ads towards visitors like the bullets from a machine gun. For now, enjoy the better ad-free web and wait for the time when Google will bring the next change. But sometimes they have gotten through BECAUSE Google's ad network let them through.
Qualcomm announces the world's first 2Gbps LTE modem
It is built on the 7-nanometer process, which will bring even more impressive power efficiency and smaller footprint. You could also see a series of slides presented during Qualcomm's public announcement over at Android Authority .
She added that Adblock Plus blocks 92.7% of ads by comparison. Its effort focuses on 12 ad formats criticized by a group called the Coalition for Better Ads, whose members include Google, Facebook, News Corp. and the News Media Alliance, which represents 2,000 newspapers in the USA and Canada.
What are your thoughts on the ad-blocking Chrome browser?
Di Maria: I would play for Barcelona
The Real maestro has netted 19 goals in his last 11 games in the competition, including in every single game this season. As for Benzema, boos and whistles have only increased for the Frenchman, who has missed a number of easy chances.