"Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves - case in point, we see millions of searches for GIFs every day", wrote Cathy Edwards, Google Images director of engineering, in the post.
Google's search ranking system is about to undergo a major shakeup because of the sheer number of people who use smartphones and tablets rather than desktop PCs to browse the web.
China trade ties in focus
The group was formed in December 1988 during the visit of then Prime Minister Rajiv Gandhi to Beijing . Of these, only basmati has seen a breakthrough with 14 firms allowed to export to China in 2016.
"We look forward to the next leg of our journey with Google as we grow Tenor to help anyone with a mobile device visually express the full range of human emotion", he adds.
Google Inc. today said it has acquired Tenor Inc., a San Francisco-based animated GIF search engine startup, for an undisclosed price. Tenor's user base of 300 million people is a ready-made audience that would be more hard for Google to build from scratch, given the profusion of GIF-sharing services that populate website and app stores. With keyboard apps for several platforms, Tenor is also notable for being a GIF platform that powers the likes of Gboard and Facebook.
The two companies appear to be well-aligned. And if it happens that a desktop site is more relevant to a given search, you'll still see it ranked higher than its mobile alternatives. The company learned early on that less is more when it comes to search.
Sun to start Wednesday, isolated showers by afternoon
Rain will spread back into the area by Wednesday evening, with showers continuing through the night into Thursday morning. Friday night: A chance of rain showers before 3 a.m., then a chance of rain and snow showers between 3 a.m. and 4 a.m.
Tenor CEO David McIntosh, together with co-founders Erick Hachenburg and Frank Nawabi, will continue to run the company.
GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer.
Overall, it looks like Google wants to expand its capabilities in presenting gifs within its own apps and services. In addition, 22% of the group has sent branded emoji, emoticon or image content in a message.
Malaysia proposes ten-year term for fake news ahead of elections
To combat fake news, it appears that the Malaysian government has proposed a law that would make it illegal to spread fake news. The Bill seeks to provide for certain offences and measures to curb the dissemination of fake news or related matters.
GIFs have become a natural extension of language, especially with younger consumers, and Google's acquisition likely signals a new medium that requires search-and needs to be rationalized.