Sky's independent directors have withdrawn their support for a deal for 21st Century Fox to buy the British company, setting the scene for a possible bidding war.
"We think Sky is an outstanding company".
Giant US telco Comcast has upstaged Rupert Murdoch by offering £12.50 per share - around £22 billion - for Sky.
"A further announcement will be made in due course", it said.
Sky withdrew its recommendation for the £11.7 billion Fox deal following Comcast's offer but stressed that both bids are "subject to pre-conditions and neither offer is now capable of being put to shareholders".
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He added on Wednesday: "When some people are not happy they are not always a majority". I don't know now how addicted I am.
In the meantime, Fox has agreed to sell many of its TV and film assets to Walt Disney, including its stake in Sky. Nevertheless, investors who pushed Sky shares up 4 percent to 13.57 pounds on Wednesday are wagering on Disney and Fox disregarding financial sense.
On Wednesday's earning call with investors Roberts said that Comcast loves its position of being both an owner and distributor of content and is impressed by continued momentum in Sky's business, which is a company that looks very similar to Comcast.
"We are delighted to be formalizing our offer for Sky today", said Comcast chairman and CEO Brian Roberts (pictured) in a statement.
In order to receive regulatory clearance, Comcast has made a range of commitments, including maintaining Sky News's annual expenditure for ten years.
The company also said it would maintain the funding and independence of Sky's news operation for at least 10 years and pledged that it wouldn't buy any British newspapers for at least five years. Generously add those to consensus estimates for Sky's operating profit in 2020, tax the lot at 18 percent, and the return on invested capital is nearly 7 percent.
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A trend analysis is a method of analysis that allows traders to predict what will happen with a stock in the future. The stock was sold at an average price of GBX 69 ($0.89), for a total transaction of £100,621.32 ($129,250.25).
George Salmon, equity analyst at Hargreaves Lansdown, said of Comcast's offer: "Part of the reason the value of the deal is significantly higher than what Fox originally put forward is that Sky has since secured three more years of rights to Premier League football at a reduced cost".
The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in New York, New York, U.S. on July 1, 2015. It will also establish a Sky News editorial board to ensure the channel's independence, keep the United Kingdom headquarters in Osterley for five years and not acquire any majority interest in British newspapers for five years.
21st Century Fox said in a brief statement that it was committed to its initial offer and was considering its options.
Comcast, which owns cable channels MSNBC and CNBC, has already said it believes its approach would escape concerns over media plurality because of its "minimal presence" in United Kingdom media.
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A source told CBS DFW that a male police officer was shot in the back of the head and a female officer was shot in the face. Live television footage from the local Fox affiliate, KDFW, showed several police cars outside the Home Depot store.