By 2019, Ford will also introduce a brand new Focus Active in North American countries.
Ford Motor Co. said Wednesday it will shed most of its North American vehicle lineup as part of broad plan to save money and make the company more competitive in a fast-changing marketplace. "Ford's announcement to pretty much get out of the vehicle business. comes as no surprise".
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Ford will strip its North American lineup of passenger cars, transitioning to an nearly exclusive SUV and pick-up lineup, with the Mustang to remain as the only low-riding auto in dealerships. Other models, including the Taurus, the original Ford Focus, the Fiesta and the Fusion, will no longer be available in the United States or Canada.
The announcement, made during Ford's first quarter earnings report, reflects the new reality among today's automotive consumers. Stevens said GM's profit margin should hit 10 percent or higher in the second quarter and for the full year.
"We have seen the trend go where Ford and even preowned sales are gearing towards the truck and SUV more so than the sedan".
The Ford assembly plant on Chicago's Southeast Side is not expecting any layoffs as the company phases out most cars - including the signature Taurus sedan built there - in favor of SUVs and trucks. This move is due to "consumer demand and product profitability".
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During the first quarter, the process of retooling assembly plants to make GM's new pickup trucks resulted in a drop in production of 47,000 units. Company spokesperson Daniel Barbossa says that of the phased-out vehicles, the Taurus is the only one made in the US, at the company's Chicago factory.
Ford took steps on Wednesday to bolster its operations in China, a key overseas market, where sales have been flagging.
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