It's only a marketing campaign.
Wendys' message to IHOP is clear: If you're going to play the burger game on social, you've got to be ready to go up against the reigning champs. In May, IHOP reported that almost half of its customers come in during breakfast time. IHOP-err IHOB-is so serious about the rebrand and focusing on craft burgers they've already begun changing the signs at restaurants around the nation.
Tell Us: Will you be trying one of IHOb's burgers?
Rebelez isn't anxious that people will be disappointed. He said that some fans were upset about the idea of IHOP even considering tinkering with the name.
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Perhaps this will be adjustable for those who don't like that idea, but we have on word on stuff like that just yet. Nintendo teased a new Fire Emblem game ages ago, but now we know what it looks like and what it's called.
More Money: McDonald's: You buy more from touch-screen kiosks than a person. It's just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. "Lunch follows (with 28 percent) and then dinner (16 percent) and late-night service (7 percent)".
As far as training the staff, he said the release of the new burgers was much the same as any other new menu item, and praised his staff for taking it in stride. (We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony.
The company is part of Dine Brands Global, the same company that owns the Applebee's chain.
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"They have a bar", Rebelez said.
"Why is ihop going thru a mid life crisis", tweeted another.
"Burgers so burgerin' good, we changed our name to IHOb".
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