Much speculation has surrounded when and how the tech giant would jump into the healthcare waters-and it did so with a large splash, unveiling the new Series 4 model and its federal de novo clearance at Apple's iPhone launch event in Cupertino, California.
The Apple Watch Series 4 features an overhauled design that includes a 30 percent larger display than previous models. Of course, along with the new Watch came a plethora of cool new bands to choose from that are tailor made for the Series 4's larger sizes and new, optimized faces.
Inside, you'll find a new S4 processor that has dual-core processing power and should offer two-times better performance than the previous model.
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It was going to be tough mentally to switch back from the World Cup to these games, physically for all the players, and with two tough games to play.
ECG support is finally here in Apple Watch Series 4.
The watch, Apple COO Jeff Williams said in a press release, now "becomes an intelligent guardian for your health".
The Apple Watch Series 4 has 18-hour "all-day battery life", Williams said. The Series 4 with Global Positioning System and cellular will cost $499.
The watch will be available in 3 aluminum finishes: silver, gold, space gray. (I was a little stressed, so the results probably wouldn't have been that accurate anyway.) The electrical heart sensor is the Series 4's most meaningful new feature, because it could actually save lives.
Apple Watch Series 3 now starts at just £279 for the 38 millimetre option without cellular functionality.
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The interface can withhold up to eight customizable complications, which makes it the "ultimate health and fitness watch".
Not just that. but the watch's new ECG feature measures heart rate and will let you know if anything is irregular or potentially risky.
Apple has even added new Workout related features which will automatically detect the type of workout you're doing now, so you don't have to slide your finger on the tiny display to kick off a new Workout session.
Apple also is introducing a significantly larger model alongside the iPhone Xs, the iPhone Xs Max, which shares numerous same features. The new Apple Watch also allows users to take an electrocardiogram, or ECG. In case the device senses immobility for 60 seconds after the notification, it will automatically call emergency services.
It also comes with a new watch face and new inputs, such as contacts, for one-tap access.
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Apple is reportedly trying to limit the availability of the new iPhone Xr to estimate the demand for the more premium versions. At the launch of the iPhone X , Apple CEO Tim Cook described it as "the biggest leap forward since the original iPhone".
In other parts of the device, Apple says the crown on the Watch has been completely redesigned, and now gives you haptic feedback, so you will get a mechanical feel when you scroll or whenever you interact with the digital crown. The Series 4 smartwatch can be pre-ordered starting on Friday with costs starting at $399.